Thursday, October 24, 2013

Organic snorkeling in Bali

Don't copy! Just paste.


Latest Sutchy & Sutchy, Pemuteran creation hits visitors of our village straight between the eyes! Copywriter, infamous Ketut the Organic Brain, divulged the secret of the marketing success:

a) you need expert team to find out what tourists are looking for
b) you need a genius (Ketut the Organic Brain) to make your offer stand out
c) genius needs a portion of magic mushrooms to start creating
d) you need several buckets of water to revive fainted tourists under the sign

Whenever I say “I've seen it all...”, something like this hits me.

I asked Ketut, copywriter and owner of Sutchy & Sutchy, Pemuteran to tell me a bit more about his booming marketing agency.
He modestly said that it's been a rather easy project to figure out what tourists are willing to buy (you just check what neighbor is selling) – also to get accentuator for the service was not hard. Organic you can always sell at higher price, and Westerners get very soft when they hear or see this word.
Real hardship was how to convince his clients to pay for this stroke of genius.

He added an amazing fact.
For last couple of years my agency is getting more orders from local businesses than combined five world top marketing agencies. As this sounded really unbelievable I placed some calls to New York, Okefenokee and London. True!!! I added up all the orders these world class agencies got from Pemuteran businesses – obviously Sutchy & Sutchy, Pemuteran is absolute winner!

He admitted his path to the top was not easy. To dethrone long time king of advertising O'Giveme & Futher, Pemuteran, owned by Ketut the Special Brain was an epic battle of creative minds.

As both agencies use a proven philosophy “Don't change a winning horse” you can tell by subtle differences which business is using which agency.

Dive PADI Organic, Second-hand Cell Phones and Scuba Courses Special, Organic Koka Kola, Organic Sunrise Tour, Organic Massage, Funny PADI Divers Special, Classic Fried Rice Special, Organic Motorbike Rental …

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