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I
used to clean windows at the authorized PADI dive resort ...
|
Getting
a temporary job at McDonald’s, PADI or General Dynamics is not
exactly the same as being the owner of the same business.
It is important how you use marketing tools when presenting yourself and your own business. It's so easy to use tricks to attract attention, however, these same tricks can bite you in your ass.
Would you trust a guy who is trying to mislead you, trick you, deceive you - to be your chosen dive operator?
a) no, as ethic principles are essential in this business
b) no, cheating in any way and diving is not a good mixture
c) no, thank you
d) no way
Therefore it's rather important also how we approach our internet marketing. By using half truths, tools that are on the border of legal (or on the other side), implying to our potential customers we or our business are something different from what we are – this is all an absolute no go.
In any business, in diving business even more, we have to trust each other fully.
On the other hand, there is even some advantage of sleazy “marketing” techniques also for customers searching for information.
If you are searching for a fine diving operator such as a PADI dive resort, and see among top results “Tauchen Plonge PADI Bali – me give you good dive...”, probably some warning bells will sound. Yes, you are right, guy is just trying to get you to his miserable dive shack and of course he has nothing to do with a real PADI dive shop.
You also have to understand why somebody would risk to be seen as a trickster. As this can be really counterproductive in long term for him. Or even in short term.
Number one reason is usually inability to establish a recognized and respected name of his own business. And a good portion of greed. And moral standards at absolute zero.
So he feels there is no other option than hijacking another recognized and respectable business name to catch some customers.
My dear, young (and not so young) diving colleagues, when trying to keep your business above the water please keep this on mind.
In whatever form you present yourself and your business, always stick to the truth. I mean the truth. Not half truth. Not omitted truth. The truth.
If it's not in your favor today (you have just started, you haven't got enough experience), so what? Replace it with your enthusiasm and experience will be there as time moves.
Recognition and respect will come. If deserved.
Never, ever use any unethical “shortcuts”, stain of sleaziness you can not wash away so easily.
And for old sinners:
Go forth and sin no more.
It is important how you use marketing tools when presenting yourself and your own business. It's so easy to use tricks to attract attention, however, these same tricks can bite you in your ass.
Would you trust a guy who is trying to mislead you, trick you, deceive you - to be your chosen dive operator?
a) no, as ethic principles are essential in this business
b) no, cheating in any way and diving is not a good mixture
c) no, thank you
d) no way
Therefore it's rather important also how we approach our internet marketing. By using half truths, tools that are on the border of legal (or on the other side), implying to our potential customers we or our business are something different from what we are – this is all an absolute no go.
In any business, in diving business even more, we have to trust each other fully.
On the other hand, there is even some advantage of sleazy “marketing” techniques also for customers searching for information.
If you are searching for a fine diving operator such as a PADI dive resort, and see among top results “Tauchen Plonge PADI Bali – me give you good dive...”, probably some warning bells will sound. Yes, you are right, guy is just trying to get you to his miserable dive shack and of course he has nothing to do with a real PADI dive shop.
You also have to understand why somebody would risk to be seen as a trickster. As this can be really counterproductive in long term for him. Or even in short term.
Number one reason is usually inability to establish a recognized and respected name of his own business. And a good portion of greed. And moral standards at absolute zero.
So he feels there is no other option than hijacking another recognized and respectable business name to catch some customers.
My dear, young (and not so young) diving colleagues, when trying to keep your business above the water please keep this on mind.
In whatever form you present yourself and your business, always stick to the truth. I mean the truth. Not half truth. Not omitted truth. The truth.
If it's not in your favor today (you have just started, you haven't got enough experience), so what? Replace it with your enthusiasm and experience will be there as time moves.
Recognition and respect will come. If deserved.
Never, ever use any unethical “shortcuts”, stain of sleaziness you can not wash away so easily.
And for old sinners:
Go forth and sin no more.
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