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Bali
accommodation, scuba diving, foot massage and heart surgery at lowest
prices!
Tempting?
Irresistible? Go for it?
You
think it takes a serious full time idiot to fall for something like
this? I don't think so. An average brain-washed consumer will happily
go for it.
And
before you declare me crazy, verruckte, out of my mind..., take a
brief look at the world around you.
Just
think over this definitely demented scenario:
Upon
meeting a seemingly well-off stranger, he says:
“Would
you mind paying a part of my bill?
True,
I don't know you, we've just met, but you should understand I don't
want to spend my money for the service or product I want. I would
prefer to spend your money for my pleasures, you know.
So,
probably you will foot at least a part of my bill.”
What
would your reaction at a request like this be?
a)
would you mind changing your shrink, moron!
b)
bloody fashionably dressed beggar, take a hike!
c)
are you asking for a kick in the ass to restart you?!
d)
oh, yes, of course, how much would you need exactly...
As
insane as it may sound, but answer d is most frequent nowadays.
No,
not only at business transactions patients at funny farms conduct,
also in some other areas. Practically in every segment of
“how-to-fuck-consumer business”.
Trend
started when businesses figured out how easy is to trick customers
into illusion that value for money and price are synonyms. And
customers are salivating when buying foul smelling shit at discounted
price.
Price:
115
To
grow a beautiful, fragrant, deep red rose costs 100. Price includes
bread and butter for all involved in the process. And after including
a spoonful of jam for the business owner, price for customer is 115.
This
rose will make you happy when you see it, smell it, remember it...
Price:
69
To
get a piece of shit on a stick costs 3. Price includes a handful of
rice for all involved in the process. And after including a medium
size warehouse of jam for the business owner, price for customer is
only 69.
And
a flower is a flower. If your ungrateful partner will stick it up
your ass, well, call it collateral damage.
Service
sector is same excellent for this strategy.
Imagine
you are running an insurance company. If you intend to pay the claims
as they arise, you will have to charge serious premiums to your
clients.
If
you run new age “competitive pricing” insurance company you can
lower your rates as much as the market “demands”. Of course, your
base policy is, you will reject all the claims and fine print in your
contracts is sufficient for a rewrite of “War and Peace”...
It's
rather clear what kind of business can afford to offer discounts,
special offers, bottom prices etc...
Who
is fucked over and who is getting fat in this perverse “competitive
pricing” economy is not so difficult to figure out.
Or
is it?
Pure surplus ... Congrats! :D
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