Thursday, February 7, 2013

Discounts (unarmed robberies)

Lowest possible offer is the best.
Book now!

Bali accommodation, scuba diving, foot massage and heart surgery at lowest prices!
Tempting? Irresistible? Go for it?
You think it takes a serious full time idiot to fall for something like this? I don't think so. An average brain-washed consumer will happily go for it.
And before you declare me crazy, verruckte, out of my mind..., take a brief look at the world around you.
Just think over this definitely demented scenario:
 
Upon meeting a seemingly well-off stranger, he says:
“Would you mind paying a part of my bill?
True, I don't know you, we've just met, but you should understand I don't want to spend my money for the service or product I want. I would prefer to spend your money for my pleasures, you know.
So, probably you will foot at least a part of my bill.”
 
What would your reaction at a request like this be?
 
a) would you mind changing your shrink, moron!
b) bloody fashionably dressed beggar, take a hike!
c) are you asking for a kick in the ass to restart you?!
d) oh, yes, of course, how much would you need exactly...
 
As insane as it may sound, but answer d is most frequent nowadays.
No, not only at business transactions patients at funny farms conduct, also in some other areas. Practically in every segment of “how-to-fuck-consumer business”.
 
Trend started when businesses figured out how easy is to trick customers into illusion that value for money and price are synonyms. And customers are salivating when buying foul smelling shit at discounted price.
 
Price: 115
To grow a beautiful, fragrant, deep red rose costs 100. Price includes bread and butter for all involved in the process. And after including a spoonful of jam for the business owner, price for customer is 115.
This rose will make you happy when you see it, smell it, remember it...
 
Price: 69
To get a piece of shit on a stick costs 3. Price includes a handful of rice for all involved in the process. And after including a medium size warehouse of jam for the business owner, price for customer is only 69.
And a flower is a flower. If your ungrateful partner will stick it up your ass, well, call it collateral damage.
 
Service sector is same excellent for this strategy.
Imagine you are running an insurance company. If you intend to pay the claims as they arise, you will have to charge serious premiums to your clients.
If you run new age “competitive pricing” insurance company you can lower your rates as much as the market “demands”. Of course, your base policy is, you will reject all the claims and fine print in your contracts is sufficient for a rewrite of “War and Peace”...
 
It's rather clear what kind of business can afford to offer discounts, special offers, bottom prices etc...
Who is fucked over and who is getting fat in this perverse “competitive pricing” economy is not so difficult to figure out.
Or is it?
 
 

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